Omega Already Released a Sweet New Watch for the 2026 Olympics

Omega keeps finding new reasons to drop excellent watches. Sometimes it seems they need new toys to strap on Daniel Craig’s wrist. On other occasions, the brand is giving fans exactly what they’ve clamored for, like a white-dial Speedmaster. Now, fresh off last summer’s 2024 Olympic games, Omega is already prepping for the next edition in Italy. Those games are a full 12 months away, but we’re not going to quibble with whatever reason Omega gives to drop an elegant special-edition Seamaster.

But the Seamaster 37 mm Milano Cortina 2026, as it’s officially known, is far from the only covetable watch to release this week. Sometimes, in the watch world, serendipity trumps chronology. The watch industry generally runs according to a set schedule of trade shows, holidays, and special events, but every once in a while the stars seem to align. Case in point? On this random week in early February—after the holidays but two months ahead of Watches & Wonders—no fewer than five awesome brands dropped cool new watches in a range of price points. Let’s run through them.Next year, Omega will take up the proverbial torch to once again time the Olympic Games, this time in Milan and Cortina d’Ampezzo in the winter of 2026. In anticipation of next year’s event, the brand is releasing a beautiful, vintage-inspired take on the Seamaster in a 37-mm 18k-Moonshine Gold case. Inspired by vintage Seamaster models from the late 1950s, it features wonderfully sculpted lugs, a white grand feu enamel dial, applied Moonshine Gold indices, dauphine hands, and a Milano Cortina-embossed caseback with the Olympic logo. Powered by the automatic Omega Co-Axial Master Chronometer Calibre 8807 and paired to a brown leather strap, it’s the perfect watch to strap on for the press conference once you’ve won your first gold medal.

Baltic Hermétique Dual Time Enduropale Edition

Designed in partnership with Enduropale—the world’s biggest sand bike race!—French watchmaker Baltic retooled its dressy Hermétique into a limited-edition, dual-crown tool watch with an inner rotating 12-hour bezel, which is operated via a secondary crown at 9 o’clock. (Look at the 1-3 o’clock bezel graduation and you’ll realize it’s colored in turquoise and purple in reference to the Enduropale’s three-hour run time.) Measuring 37 mm in brushed stainless steel, it features a handsome matte-grey dial with lumed, applied indices and syringe hands. Powered by the workhorse Miyota 9039 automatic movement and measuring just 10.8mm thin, it may be the dressiest field watch we’ve seen in years.

Piaget Polo Flying Tourbillon Moonphase

At the opposite end of the price spectrum from the aforementioned sub-$1K Baltic is the $99,000 Piaget Polo Flying Tourbillon Moonphase. (There is something for everyone this week!) Measuring 44 mm in titanium, this iteration of the brand’s luxury sports watch is complicated, innovative, and beautiful. Powered by the brand’s 642P Manufacture manual-winding movement and measuring just 9.8 mm thick, it features a flying tourbillon at 12 o’clock and a cool, minimalist take on the moon phase display at 6 o’clock. The centre of the blue dial, meanwhile, is open worked to reveal the movement, and the watch is finished with a rubber bracelet as well as a blue alligator strap. (It’s water resistant to 100m—go crazy!)

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