Meghan Markle, Netflix Part Ways on Lifestyle Brand Deal
As Ever goes independent after splitting from Netflix. The royal lifestyle brand now enters a new chapter after the partnership ends.
The Duchess of Sussex's lifestyle brand has ended its partnership with Netflix, it has been announced.
As Ever was launched by Meghan last year and was financially supported by the streaming giant in a deal separate from her TV content.
On Friday, both As Ever and Netflix issued statements confirming that the Duchess's brand will become completely independent.
This follows the announcement last year of a very rocky relationship between the Duke and Duchess of Sussex and Netflix over the creation of a TV series for the platform.
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A spokesperson for As Ever said they were grateful for the partnership with Netflix in the brand's first year, adding: "We have seen good and rapid growth and As Ever is now ready to stand on its own."
Netflix said in a statement: "Meghan's passion for enhancing everyday moments in beautiful yet simple ways inspired the creation of the As Ever brand, and we're delighted to have played a role in bringing that vision to life.
"As always intended, Meghan will continue to grow the brand and take it into its next chapter on her own."
As Ever, best known for its jam, also sells products such as rosé wine, tea, shortbread cookies, and flower sprinkles.
The Duke and Duchess of Sussex signed a contract with Netflix in 2020 to produce TV and films for the streaming platform, believed to be worth around $100 million (£75 million).
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Meghan's lifestyle and cookery show - With Love, Meghan - ran for two series and a Christmas special, but did not perform well with viewers.
Netflix data revealed that the first series ranked among the streaming service's top 300 most popular shows in the first six months of 2025. She was not on the show.
After the contract expired last summer, it was replaced by a "first look deal," which would give Netflix the first look at any new proposed show starring Meghan and the Duke of Sussex.
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