ChatGPT to Show Ads: What Users Need to Know
OpenAI will show ads in ChatGPT for some users and launch ChatGPT Go at $8/month, aiming to boost revenue without affecting AI responses.
OpenAI has announced that advertisements will soon appear on its ChatGPT AI tool for some users.
The trial will initially take place in the US and will affect some ChatGPT users on both the free service and a new subscription tier called ChatGPT Go.
This cheaper option will be available to all users worldwide and will cost $8 per month, or the equivalent in other currencies.
OpenAI says that during the trial, relevant ads will appear after prompts – for example, asking ChatGPT about places to visit in Mexico might trigger holiday advertisements.
In example screenshots shared by the firm, the ads appear as banner-like displays.
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OpenAI says they will not influence ChatGPT's responses and the firm will not share data about conversations with advertisers.
The company said it decided to explore advertising "so that more people can benefit from our tools with fewer usage limitations."
However, there is also speculation that the AI sector has been overvalued by eager investors and hype, and has not yet demonstrated significant profitability.
Some analysts predict that this "bubble" is unsustainable and could burst soon.
Henry Ajder, an expert in AI, deepfakes, and synthetic media, said OpenAI's decision to explore advertising revenue is not surprising.
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He said: "OpenAI is a company that has seen massive growth in terms of users over the last couple of years, but it's burning through investor money – it's not a profitable company."
"And so, for this company to actually start making a profit, it needs to find more revenue streams beyond just standard paying subscribers. And for many software businesses, advertising is a reliable revenue stream."
The Financial Times reported that in the first six months of 2025, OpenAI incurred losses of approximately $8bn (£5.98bn), and only 5% of ChatGPT's 800 million users are paid subscribers. In addition to the new Go subscription tier, it already has Plus and Pro tiers, priced at $20 and $200 per month in the US, respectively.
ChatGPT Go was first launched in India in 2025, before being rolled out to other countries.
OpenAI was originally founded as a non-profit organization, but it is rapidly moving towards a more commercial operation. The internet economy has been largely funded by advertising for more than two decades.
OpenAI is not the only AI firm considering this business model, even though CEO Sam Altman once said he disliked advertising and called it a "last resort."
In 2025, the AI firm Perplexity hired Taz Patel as "Head of Advertising and Shopping," but he left the company nine months later.
Google has denied reports that it contacted advertisers about bringing ads to its Gemini AI tool in 2026.
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