9 Reasons the Ineos Grenadier Is the Ultimate Anti-SUV

In a world flooded with luxury SUVs and soft-roaders, one vehicle is proudly swimming against the tide. It’s boxy, unapologetic, and built to work. Meet the Ineos Grenadier.

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REPORTER VO:
Forget mood lighting, curved touchscreens, and city-friendly pretensions. The Grenadier isn’t an SUV at all — it’s a UV. A usable utility vehicle designed for farmers, explorers, and people who genuinely need to go where roads end.

ON-SCREEN GRAPHIC:
“Not an SUV — A Utility Vehicle”

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REPORTER VO:
Built by Ineos, one of the world’s largest chemical companies, the Grenadier is the vision of billionaire adventurer Sir Jim Ratcliffe. Dissatisfied with modern off-roaders, Ratcliffe invested £1.3 billion to build the kind of vehicle he wanted — tough, simple, and reliable.

REPORTER VO:
With a ladder-frame chassis, beam axles, BMW-sourced engines, and locking differentials, the Grenadier embraces old-school engineering at a time when most manufacturers are abandoning it.

KEY FEATURES GRAPHIC:

• Ladder-frame chassis

• BMW petrol & diesel engines

• Locking differentials

• 90-litre fuel tank

• NATO-spec accessories

REPORTER VO:
Its boxy design isn’t nostalgia — it’s function. Flat body panels maximize space, reduce overhangs, and allow serious axle articulation. Even the split rear doors are engineered to carry Euro pallets and rooftop loads up to 150 kilograms.

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REPORTER VO:
On-road, it’s more civilized than the original Defender it clearly nods to, though fuel economy remains a sacrifice to durability. Off-road, it’s a brute — capable, composed, and engineered to survive extreme environments.

ANALYST VO (PARAPHRASED):
“This isn’t about image. It’s about going places and coming back in one piece.”

REPORTER VO:
The Grenadier isn’t cheap, starting just over £62,000, but supporters argue that true capability rarely is. Rivals like the Land Cruiser and new Defender remain strong competitors, yet few match the Grenadier’s uncompromising focus.

ANCHOR CLOSE:
In an era of lifestyle SUVs, the Ineos Grenadier stands alone — not pretending to be rugged, but built to prove it. This isn’t a school-run crossover. It’s a machine with a mission.

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